Understanding consumer behavior is a complex yet essential aspect of business strategy. Consumer behavior differs from one individual to another, and as the driving force behind market dynamics, consumers determine the success and longevity of brands. Companies must recognize the needs and expectations of their consumers to create products and services that resonate with them. It is crucial to study shifts in consumer attitudes, preferences, and perceptions from production to marketing. Factors like brand color, pricing, product quality, service offerings, and resale value play a significant role in shaping consumer satisfaction. To explore these preferences and measure satisfaction levels, a study has been conducted in Salem District. This research aims to understand how various attributes influence consumer choices and contribute to the overall customer experience, thus providing valuable insights for businesses seeking to improve their offerings and strengthen their brand presence.