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[email protected]   ISSN No.:-2454-2024(Online)

Volume 4 Issue XI

IJTRS-V4-I10-001 :- DETERMINANTS OF BRAND LOYALTY: A STUDY OF ELECTRONIC PRODUCTS USERS IN INDIA
Author: Dr. Reena Malik, Dr. Vikas Bhargaw
Organisation: Department of Busniess Administration, JCDIBM, Sirsa, Haryana (India), School of Management & Commerce, Om Sterling Global University, Hisar, Haryana (India)
Email: [email protected]
DOI Number: https://doi.org/10.30780/IJTRS.V04.I11.001
Abstract:

The present study endeavors to define the aspects that have impact on the brand loyalty of electronic products brand in Indian market. A Questionnaire has been designed in a layout of 7 point Likert scale for the purpose of data collection. Respondents varied between strongly agree and strongly disagree. Sample size of the study has been taken 275 respondents including customers usingelectronic products of different brands using more than threeyears. The study investigated that brand loyalty is positively affected by the Brand trust and brand credibility of customers and satisfied customers are the loyal ones. The data is being collected through a questionnaire and collected data is analyzed with the help of Regression analysis. Results showed that customers will intact to the brand if they are provided with good quality after sale services and good relationships are maintained even after selling the product.

Keywords: Brand Loyalty, Brand Trust, Brand Credibility, Customer Satisfaction.
IJTRS-V4-I10-004 :- SOCIAL MEDIA AND LIBRARY MARKETING A NEW APPROACH IN THE 21ST CENTURY
Author: Muhammad Anwar, Dr. Tang Zhiwei
Organisation: PhD Scholar School of Management and Economic, UESTC, CHINA, School of Political Science and Public Administration, UESTC, CHINA
Email: [email protected]
DOI Number: https://doi.org/10.30780/IJTRS.V04.I11.002
Abstract:

Social media is the key to the possible communication tools that allow the library staff and library users to interact with each other. Social media enables libraries to promote their sources and services. The current study was based on the survey method. The qualitative research design was used to complete this research. The overall literature has been retrieved from Google Scholar and google.com and reviewed as per the criteria of this paper. The present research has highlighted social media and library marketing. This paper is also identified as issues and challenges. The present study has highlighted the benefits of social media in libraries. Social media is the largest virtual platform that is providing the libraries to promote their sources and services.it is obvious that social media is helping libraries to market their services and sources. It would be better that libraries should use or apply to social media for better approaches to the library users. Every library is facing too many problems and issues that must be removed properly then it would be better to use social media for library marketing.

Keywords: Social Media, Library, Marketing, Professionals, Attitudes, Perception.
IJTRS-V4-I11-002 :- CHARACTERISTICS OF LABORATORY PRODUCED HARD GRADE BITUMEN WITH GILSONITE MODIFICATION
Author: P Gopinath, Dr. C. Naveen Kumar, T Nagateja
Organisation: V.N.R Vignana Jyothi Institute of Engineering and Technology, Hyderabad, Telangana, India
Email: [email protected]
DOI Number: https://doi.org/10.30780/IJTRS.V04.I11.003
Abstract:

Pavements constructed with the conventional bitumen are unable to provide the service throughout the designed life period due to the major distresses like fatigue and rutting. These distresses are mainly due to the factors like exponential increase in repetition of traffic loads and abnormal changes in climatic conditions. To reduce the effect of these distresses the use of High Modulus Asphalt Concrete (HMAC) in the base layer produced with hard grade bitumen can be considered as a solution. In this study, the hard grade bitumen was developed by blending different percentages of Gilsonite (natural asphalt) with conventional VG 30 bitumen. The tests on conventional and gilsonite modified bitumen include physical properties, rotational viscosity test, rolling thin film oven test (RTFO) and SARA fractions. The experimental results show that addition of 15% of gilsonite (by weight of VG 30) was found to be optimum for the production of hard grade bitumen. The developed hard grade bitumen is satisfying the required specifications as per French method (EME) and can be used to produce HMAC.

Keywords: High Modulus Asphalt Concrete (HMAC), Hard Grade Bitumen, Gilsonite Modified Bitumen, Saturates Aromatics Resins Asphaltenes (SARA), Enrobés à module élevé (EME).
IJTRS-V4-I11-004 :- ASSESSING THE INFLUENCE OF FINANCIAL LITERACY ON PROFITABILITY: EVIDENCE FROM NANGARHAR - AFGHANISTAN
Author: Ataullah Muneeb, Roeen Atal
Organisation: Faculty of Management Science, Khurasan University, Afghanistan
Email: [email protected]
DOI Number: https://doi.org/10.30780/IJTRS.V04.I11.004
Abstract:

This research paper assess the influence of financial literacy on profitability of organizations. The data collected through questionnaire, which is adopted from different authors. The multiple regression analysis technique was utilized to obtain the results. The random sampling technique used to acquired the data. The main results of the study shows that financial literacy has a positive and statistically significant effect on profitability of firms. An unit rise would lead firms to rise their profitability. Similarly, the study indicates that debt management literacy has a positive and statistically significant effect on profitability of firms. An unit rise would lead firms to rise their profitability.

Keywords: Financial Literacy, Profitability, Nangarhar.
IJTRS-V4-I11-013 :- THE EFFECT OF SPEECH ACT FUNCTIONS ON THE DEVELOPMENT OF EFL LEARNERS' HIGH ORDER THINKING SKILLS
Author: Eman H. Saleh
Organisation: Lebanese University, Lebanon
Email: [email protected]
DOI Number: https://doi.org/10.30780/IJTRS.V04.I11.005
Abstract:

In the globalized age, English language becomes lingua franca. Therefore, there should be convention between interlocutors on the intended meaning of utterances to avoid the misunderstanding of the speech acts used in cross-cultural speech communities. Speech act theory is a pragmatic theory which asserted that words are not just uttered words, but also they perform action. However, understanding and producing speech acts efficiently and appropriately in contextualized situations demands high order thinking skills such as to remember, understand, apply, analyze, evaluate, and create. EFL learners have many pragmatic problems that hinder using high order thinking skills in communication. Thus, an experimental research design with pre/posttest to control and experiment groups was done to cycle III students ( N = 60) from the Lebanese Public Schools. The results revealed that analyzing the appropriate and relevant meaning of speech acts developed high order thinking skills, and thus they became proficient communicators in all language skills. Therefore, all EFL teachers, material designers, and learners are advised to incorporate speech act functions to develop high order thinking skills and create creative learners who are able to translate their intentions appropriately and efficiently in English in the global world.

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