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ijtrseditor@gmail.com   ISSN No.:-2454-2024(Online)

Volume 8 Issue X

IJTRS-V8-I10-001 :- COGNITIVE ANALYSIS OF ENTREPRENEURIAL INTENTIONS: A REVIEW
Author: Nisarg Patel, Bhawna Kumari, Somya Tiwari
Organisation: School of Business, Woxsen University, Hyderabad, Telangana, India
Email: patelnisarg2212@gmail.com
DOI Number: https://doi.org/10.30780/IJTRS.V08.I10.001
Abstract:

This paper explores the critical role of cognitive analysis in understanding entrepreneurial intentions. Utilizing both open-ended and closed-ended approaches, the study emphasizes the precision of closed-ended methods, specifically employing targeted questions and the ECG method. Entrepreneurial intentions (EI) is highlighted as a key factor in entrepreneurial success, enabling effective communication, relationship management, and conflict resolution. The literature review identifies individual, entrepreneurial, and environmental factors influencing cognitive processes related to entrepreneurial intentions. The conclusion underscores the significance of cognitive analysis in predicting entrepreneurial behavior, identifying barriers to entrepreneurship, enhancing entrepreneurship education, and recognizing elements contributing to success. The study advocates for adopting structured thought processes revealed through cognitive analysis to emulate entrepreneurial thinking, encouraging innovation, calculated risk-taking, and strategic planning.

Keywords: Entrepreneurial Intentions, environmental factors, cognitive analysis.