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ijtrseditor@gmail.com   ISSN No.:-2454-2024(Online)

Volume 9 Issue IX

IJTRS-V9-I09-001 :- ASSESSING USER SATISFACTION IN ONLINE BANKING: KEY FACTORS AND CHALLENGES (WITH REFERENCE TO SALEM DISTRICT)
Author: Dr. M. Manivannan, S. Geetha
Organisation: AVS Arts and Science College, Salem, Tamil Nadu, India, Sakthikailash Women’s College, Dharmapuri Tamil Nadu, India
Email: mani.geethuavs@gmail.com
DOI Number: https://doi.org/10.30780/IJTRS.V09.I09.001
Abstract:

The banking sector has been rapidly advancing the use of online banking as a convenient and practical tool to enhance value for customers. In our fast-paced lives, we constantly face tests of skill and endurance. It is essential for everyone to find ways to save time. One significant advancement that allows users to conduct financial transactions securely through a retail or automated bank, credit union, or other financial institution is online banking. Also known as electronic banking, it represents the modern delivery of banking services and products directly to customers via electronic, interactive communication networks. Online banking offers numerous advantages and features over traditional banking methods. It provides a quick and convenient way to access banking services anytime via mobile devices. By utilizing the internet for financial transactions, online banking has made in-person bank visits a thing of the past. Among the most popular services provided by banks, online banking is considered a reliable platform. Banks commonly implement encryption systems to protect customer data and prevent breaches, ensuring security against online fraud and account manipulation. Factors such as internet access speed, new online banking features, and the frequency of usage all impact the growth of online banking in different countries. When banking operations are integrated with information technology, online banking emerges within the financial sector. Consequently, this paper aims to provide an analytical perspective on customer satisfaction and preferences regarding online banking services in the Salem district.

Keywords: Challenges, Factors Influencing, Online Banking, Satisfaction Level.