This study investigated the overall impact of e-business on consumer buying strategy. The study found that there is a significant relationship between age group and effect of e- business on user attitude. Younger users have a more positive attitude towards e-business than older users. There is no significant relationship between age and factors influencing from customer's perspective. However, there is a significant relationship between income group and consumer buying strategy. Higher-income users are more likely to use e-business for more expensive purchases, while lower-income users are more likely to use e-business for less expensive purchases.
The study also found that the impact of e-business on user attitude may vary depending on the age group. For example, younger users may be more likely to be influenced by e-business than older users. The factors influencing user attitude towards e-business may vary depending on the age group. For example, younger users may be more likely to be influenced by factors such as convenience and variety, while older users may be more likely to be influenced by factors such as trust and security.
The study's findings have implications for businesses that are looking to use e-business to improve their customer experience and increase sales. Businesses should tailor their e-business offerings to different age groups and income levels. They should also focus on the factors that are most important to different age groups and income levels when making purchasing decisions.
Keywords: sustainable shopping, green marketing, ethical consumption, conscious consumers.The rising temperatures on Earth and the acceleration of climate change have alarmed humanity, prompting advocates to promote solar, wind, hydrogen, biomass, and other renewable energy sources. Solar photovoltaic (PV) installations are massive due to government funding. Despite the fact that PV yield capacity at night can be reduced owing to lack of sunlight and other factors like as air temperature. The photovoltaic system is best suited as an excellent source of energy in an individual arrangement, and the battery can be utilized to store coordination during the nighttime. PV modules for electric vehicles are becoming increasingly common in some applications.
Keywords: Solar photovoltaic, AI, Artificial neural network, CNN.Sensory marketing has become an increasingly important tool in influencing consumer perceptions and purchase Behaviour by appealing to the five human senses: sight, sound, smell, taste, and touch. While extensive research has been conducted on visual, auditory, and olfactory stimuli, the tactile dimension of sensory marketing remains comparatively underexplored, despite its critical role in product evaluation, especially for categories like apparel, cosmetics, and personal care items. This study addresses this research gap by investigating the influence of tactile sensory marketing on consumer buying decisions within physical retail environments.
Examining the impact of tactile sensory signals on customer perceptions of product quality and purchase intentions was the main goal of the study. A standardised questionnaire with a 5-point Likert scale was used in a quantitative study design. 395 respondents provided data in urban retail environments, and a pilot study verified the instrument's reliability (Cronbach's Alpha = 0.850).
Descriptive statistics revealed balanced demographic participation, while inferential statistical techniques, including correlation analysis, regression analysis, and ANOVA, were applied to test the proposed hypotheses. Results demonstrated significant positive correlations between tactile sensory cues, product perception (r = 0.68, p < 0.01), and purchase intentions (r = 0.72, p < 0.01). Regression analysis confirmed that tactile experiences significantly predict purchase intentions (? = 0.72, p < 0.001), and ANOVA results highlighted demographic variations in tactile responsiveness.
The findings emphasize the strategic importance of integrating tactile elements into product design, packaging, and in-store experiences to enhance consumer engagement and drive purchase Behaviour. The study offers theoretical contributions to sensory marketing literature and provides actionable insights for marketers, particularly in industries where physical interaction is central to product evaluation.
Keywords: Tactile Sensory Marketing, Consumer Buying Decisions, Product Perception, Purchase Intentions, Haptic Marketing, Sensory Cues, Consumer Behavior.Online banking, E-banking, virtual banking or internet banking is a system that enables banks to do their transactions like fund transfer, payment of loans and advances, deposits or withdrawal of cash virtually with the help of the internet. Online banking plays a significant role in the present banking system. It seems banks without online banking won’t survive in the present era without using online banking. Electronic banking is inferred to be safe and secure, compared to physical banking. It ensures qualitative banking operations compared to traditional banking. Online banking in India is still in the early stages of growth and development. Competition and changes in technology have changed the face of the banking sector. The main aim of the research is to emphasize the challenges and opportunities of online banking in India.
Keywords: Online banking, internet, electronic payment, challenges, opportunities.