ijtrseditor@gmail.com   ISSN No.:-2454-2024(Online)

Volume 5 Issue VI

Author: Naveen Kuma Munjal, Shiv Ratan Singh
Organisation: Guru Nanak Dev Institute of Technology, Delhi
Email: naveenmunjal.dce@gmail.com
DOI Number: https://doi.org/10.30780/IJTRS.V05.I06.001

The diagnosis of a patient primarily involves measurement of vital parameters such as temperature, blood pressure, heart rate and ECG. The focus of this paper is to create a remote medical diagnosis system for remote and rural areas where there is dearth of medical clinics and doctors. The paper presents an IOT architecture customized for two applications: physical sensors for rooms which records data of the user and relays it to the servers via the Internet where it is processed and analysed. Feedback actions based on the analysed data can be sent back to the user. A prototype of the proposed architecture has been built to demonstrate its performance advantages.

Keywords: Blood pressure sensor, ECG sensor, IOT, PIC microcontroller, Pulse rate sensor, Remote healthcare, Temperature sensor.
Author: Gunjan Mishra, Mithi Shukla
Organisation: Amity Institute of Behavioural & Allied Sciences, Amity University, Chhattisgarh, India
Email: gunjanmishramishra15@gmail.com
DOI Number: https://doi.org/10.30780/IJTRS.V05.I06.002

Neuromarketing is an important development in the field of understanding about how the subconscious mind helps the consumer to take decisions. The field is gaining rapid credibility and adoption among advertising and marketing professionals, controversial to when it first emerged in 2002. Marketers work to attract the customer towards their product. For this, ground breaking research has been taken place to study the human brain. Consumer behaviour has been impacted creatively so that the customer gravitates towards the product. The concept of neuromarketing reflects the psychological perception of the customers’s relationship with the seller.

Neuromarketing is a amalgamation of neuroscience and market research that aims to observe and understand the buyers physiological and psychological response to any stimuli like digital content. A multitude of techniques have been discovered for these researches, including Eye Tracking, EEG, fMRI, Galvanic skin Response, and Face Emotion Analysis. All these techniques are very useful for the companies to understand how a consumer will respond physically as well as psychologically to stimuli like the desired product.

This paper analyses the studies of neuromarketing applied to consumer behaviour through literature reviews, finding how the research on this concept are evolved. This study concludes that major advances are being made in the marketing area, and that neuromarketing can really help in the understanding of cognitive processes of consumer and their influence on decision – making.

Keywords: Consumer neuroscience, Neuromarketing, market research, Eye Tracking, EEG, fMRI, Galvanic Skin Response and Face Emotion Analysis.
Author: Shobhanjali Raghuwanshi, Dr. Sopnamayee Acharya
Organisation: DAVV University, Indore, India, Prestige Institute of Management & Research, Indore, India
Email: shobhanjali11@gmail.com
DOI Number: https://doi.org/10.30780/IJTRS.V05.I06.003

In this modern era, environmental sustainability is entice attention among corporate executive, to adopt green initiatives, to balance significant relationships between economic development resources, the environment, and ecology. GHRM facilitates HRM strategies such as to strengthen proactive green methods, green competencies, green teams, green behavior, green creativity, and green effect to attain environmental sustainability. The objective of this study is to study green strategies, sustainable and nature friendly practices of some corporate for building their executives green and commitment for reasonable use of assets within organizations maintain equilibrium, and whereby Green HRM can play a pivotal role in business to foster environment associated affairs on the basis of available literature on green HR. This study suggests some GHRM initiatives for going green and building the system green as a whole.

Keywords: GHRM, Green Initiatives, Green competencies, environmental sustainability.
Author: Remya Sivan
Organisation: Department of CSE, Sri Sairam College of Engineering, Bengaluru
Email: remya.cse@sairamce.edu.in
DOI Number: https://doi.org/10.30780/IJTRS.V05.I06.004

Code Mixing (CM) is an inclining research zone in Natural language processing (NLP) and it is characterized as blending of at least two dialects together in one record or sentence particularly in web-based life content like Facebook remarks, WhatsApp visits and so forth. In this day and age people are imparting their musings or insights through web-based life stages. In any case, rather than utilizing single language as their correspondence medium clients switch to and fro between various dialects, and this information is known as code mixed languages. Processing of code-mixed language is a challenging task in NLP. in this paper I attempted to learn about various assignments which are associated with preparing code mixed (CM) languages.

Keywords: NLP, Code mixed language, Word embeddings, Language identification, text normalization.
Author: Anoop Srivatsan Balaji, Lokitha T, Suvetha P, Vishnu Prabhakar R, R. Karthi Kumar
Organisation: Kumaraguru College of Technology, Coimbatore, India
Email: lokitha.18ec@kct.ac.in
DOI Number: https://doi.org/10.30780/IJTRS.V05.I06.005

Pet ownership in India has increased by 14% over the past 29 years. It is not feasible for fish owners to leave extra food in their fish’s tank before leaving for an extended period. And overfeeding fish is one of the leading causes of fish fatality. When the food begins to break down in the tank, the proteins release ammonia, nitrites, and reduce the amount of oxygen in the water, which are harmful for the fish as it leads to its death after few days. There are many options available for feeding cats and dogs, but there are not as many choices for fish owners. Natural food is already available in the pond. It may include detritus, bacteria, plankton. Supplementary feeds are regularly distributed to the fish in the pond. It is very difficult   to determine how much artificial food should be distributed regularly to each pond. The quality of water in that pond is also another factor to be considered to obtain the best results.   It is also not feasible for fish owners to feed them in a proper cycle especially during their in-availability. The flow of water fish ponds discusses on how every day should be monitored. This project ensures quality by handling the PH and temperature. This system is designed to monitor the water temperature, quality and automatic feeding of an aquaculture environment.

Keywords: PH, temperature, water quality, automated fish feeding.